Notification delivery
The Go notifier (go/notifier) delivers the notification_outbox written by the router. Delivery is at-least-once; webhook receivers dedupe on X-Watchtower-Idempotency-Key. Webhooks are always HMAC-signed (X-Watchtower-Signature); the API generates the signing secret when none is supplied and shows it once.
notification_failed alerts
When a message ends failed (5th failed attempt or a permanent error), the notifier opens one alert per receiver: alertname=notification_failed, source=notifier, receiver_id, project_id, severity high. The next successful delivery to that receiver resolves it in the same transaction as the delivery is recorded.
The alert reaches people only through the routing tree: add a route matching source=notifier (for example to the team that owns the receivers). The router has no project-wide default receiver, so with no matching route the alert is visible in the alerts list but is not sent anywhere. A fallback to a default receiver is not built.
Folded messages
At most one message per minute per (receiver, route, group) is sent; the rest wait in state folded and are settled together with the digest that reports their count.