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Agents could upend food delivery before the apps notice

Priya Raman · 1 min read

If an assistant orders dinner for you, the app that spent a decade designing for your thumb may stop mattering.

Delivery apps spent ten years optimising for a person scrolling on a phone: photos, promotions, badges, and the precise moment to show you a discount.

The interface nobody sees

An assistant ordering on your behalf does not see any of that. It sees a menu, a price and an estimated time.

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  • Promotions designed for impulse stop working.

  • Ranking becomes a negotiation between software.

  • Restaurants may start writing menus for machines.

The most valuable screen in the business could become one nobody looks at.

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