Europe asks for opt-in, California asks for opt-out. A good consent platform has to do both. Here is how the two regimes differ, what other US states add, and what it means for your setup.
Consent Mode v2 changes how Google's tags behave based on user consent. Here is what it does, how the four signals work, and what your consent platform has to handle.
EU law requires that non-essential trackers not run until the visitor agrees — not run quietly, not run without reporting, but not run at all. Here is the engineering that makes “ask first” literally true.
A scanner loads your site in a real browser and records what it stores. That is powerful and necessary — but it only sees what fires while it is looking. Here is how it works and where it stops.
The Transparency & Consent Framework is how a banner, a publisher and hundreds of ad vendors agree on consent. Here is what the GVL, the TC string and the __tcfapi actually are.