How to move fast toward the right thing
For most of software history, code was the gate to building products, and developers held the keys. That gate is gone. People who have never opened an editor can ship working software. But there is a cost: when you can build anything, building the right thing gets harder.
Speed accelerates execution, not clarity
It's easy to prompt your way to something that looks finished. We've been trained to trust polish, because before, polish reflected hard-won decisions. Today polish is cheap, and the decisions underneath it may never have been made.
Consider it carefully. Build it efficiently. Make it stand out. Skip the first step and the other two only get you lost faster.
Friction is a feature
There's a name for letting a tool make the call for you: deferred judgment. It feels like speed. It is borrowing against next quarter.
Three habits
Write the problem down before you open the canvas
Prototype two directions, never one
Review behaviour, not screenshots
Make it stand out
When everyone can ship, the difference is taste — and taste is the one thing you can't prompt.